Jul 3, 2009

Rookie’s Guide to Writing Effective Online Sales Letters by Richard Goldhawk

Discover Simple and Proven Step-By-Step Techniques to Create Hypnotic Sales Copy That Turns Visitors into Paying Customers

What is the secret to sales letters that keep readers reading until the final line? Why do we buy on the basis of some sales letters and not others? This book will focus on the sales letters used by Internet Marketers. Since the art of writing the sales letter was perfected long before Internet Marketing was born, the essential characteristics of offline sales letters will be studied in this book to get an insight into what worked in the past. These principles will then be transferred and applied to the online sales letter. This book provides further insights into the online sales letter and chapters are dedicated to the format of the online sales letter, how to write the online sales letter, how to improve its effectiveness and how to scientifically measure and test its effectiveness.

You can view more about this title at the CruGuru website. It is available in paperback from Lulu.com. ISBN: 978-1-920265-78-6

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