Rookie’s Guide to Writing Effective Online Sales Letters by Richard Goldhawk

Discover Simple and Proven Step-By-Step Techniques to Create Hypnotic Sales Copy That Turns Visitors into Paying Customers

What is the secret to sales letters that keep readers reading until the final line? Why do we buy on the basis of some sales letters and not others? This book will focus on the sales letters used by Internet Marketers. Since the art of writing the sales letter was perfected long before Internet Marketing was born, the essential characteristics of offline sales letters will be studied in this book to get an insight into what worked in the past. These principles will then be transferred and applied to the online sales letter. This book provides further insights into the online sales letter and chapters are dedicated to the format of the online sales letter, how to write the online sales letter, how to improve its effectiveness and how to scientifically measure and test its effectiveness.

You can view more about this title at the CruGuru website. It is available in paperback from Lulu.com. ISBN: 978-1-920265-78-6

Rookie's Guide to Profitable List Building by Richard Goldhawk

Learn How to Build an Effective Opt-In List for Profitable Internet Marketing

One of the most important things in an Internet Marketing business is a list of contacts. Just as in any other business, online businesses also need to build relationships with their customers. Subscribers are the contacts on your lists that are the most valuable asset of your online business.

Therefore, list building leads to building relationships, which in turn encourages prospects to visit your website, sign up and get closer to buying your offer. But people are not just going to flock to a website and leave their contact information! To attract them, they must perceive some value.

That’s why every business that does online marketing must build its own lists, targeted at specific prospects. It is time consuming and you have to work really hard.

This book will show you how to set up a profitable opt-in list so that you don’t need to experiment anymore, allowing you to enjoy the fruits of your efforts in a much shorter time.

You can view more about this title at the CruGuru website. It is available in paperback from Lulu.com. ISBN: 978-1-920265-76-2

Keys to Affiliate Profits by Barry Richardson

How to Profit from Affiliate Marketing on the Internet

Open the door of opportunity to a steady income from the Internet!

The principle behind this book is to give you the information, tools and resources you must have to be an effective affiliate marketing professional. Keys to Affiliate Profits is a resource for building your business online and discusses the many affiliate marketing programs that are available to you to accomplish this goal.

It shows you how to generate passive income on autopilot - you can literally make money while you are sleeping. Even if you have never tried Online Marketing before, by the time you read this book you will have a good idea of how you can harness the profit potential of affiliate marketing, putting it to work for you to generate a steady and continuous flow of cash!

About the Author: Barry Richardson (1954-2009) was a well-known and respected Internet marketer, and an active member in many Internet marketing forums. He lived in Columbia, Missouri.

You can view more about this title at the CruGuru website. It is available in paperback from Lulu.com. ISBN: 978-1-920265-74-8